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Sport England's 10-year plan

Sport England's 10-year plan

Sport England have announced their 10-year plan to ‘tackle deep-rooted inequalities and unlock the advantages of sport and physical activity for everyone’.

Here is how Rossendale Leisure Trust is committed to their vision…


Sport England continually invests in sport and physical activity across the country by encouraging people to get active, regardless of who they are. However, they recognise that it is not a level playing field, as opportunities to get involved depend too much on gender, background, income, and postcode. Hence, in the next 10 years, Sport England is committed to transform the opportunities within sport and leisure, to create a more inclusive, diverse, and welcoming sporting industry. 

Rossendale Leisure Trust has a long-standing commitment to health, fun & happiness for everyone through charitable community leisure, and the past year has only reinforced how important physical exercise and leisure facilities are to local communities. We have come to understand that people need exercise not only for physical health, but mental health, too.  Therefore, developing our online presence became essential for us to support our local community in these challenging times. 

Sport England states: “Sport and physical activity makes people happier and healthier, and movement is the lens through which we can make that happen. It does the same thing for our communities, with life-changing, sustainable benefits that have huge economic and social value.”. 

Rossendale Leisure Trust supports Sport England’s mission for sport and physical activity to be recognised as essential to help overcome these national challenges. 

Rossendale Leisure Trust’s CEO, Ken Masser, commented on the exciting times ahead: “I really enjoyed the Sport England strategy launch and I’m pleased that I’ve been able to play a small part in developing the thinking. I love that the focus is on building on what we already have in our place through further collaboration, culture change, equity, systemic thinking and holistic approaches to increasing activity levels and tackling inequalities. Rossendale Leisure Trust will now reflect on how we can align with, build on, and embrace the learning and strategic vision within the Sport England strategy to further deepen our commitment to, and effectiveness in, supporting local people.”

Rossendale as a whole has provided a great response to the pandemic; with the development of Rossendale Connected, our vaccination programme, and community support projects such as the donation boxes spotted across the valley. Our community continues to inspire us, and we look forward to a future of working together to make a healthier and happier Rossendale.

We have been overwhelmed by the amount of support we have seen from our local community over the past year, and are so very grateful for each and every show of support.  The future may seem uncertain at the current moment, but we are resolute in our commitment to keep going, to develop inspiring initiatives, and to support our community in every way that we can.

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